The beat-making program once known as FruityLoops has spent the past several years winning a tortoise-and-hare race like no other. It gave access to create… I could make any type of beat that I wanted, pretty fast.'

I made the beat first, then I wrote it, then we made the dance. 'It wasn't even a full, registered purchased program,' he says. 'Crank That' was one of Soulja Boy's first attempts at making a song he hadn't even fully unpacked the software when he made it.